Hotel Distribution System - Maximize Your Reach With The #1 Hotel Channel Manager

 

 

What is a Hotel Distribution System?

 

Hotel distribution refers to the complicated web of internet-based channels where the guests book hotel rooms. Guests go through a variety of booking channels depending on their intent, loyalty status, and travel mode. These channels include online travel agencies, travel management companies, tour operators, corporate self-booking agents, travel agents, hotel websites, etc.

Today, guests use both offline and online booking portals, which means that hoteliers are constantly faced with one major challenge: maximizing their hotel distribution strategy to get in front of the right customers at the right time.

A hotel distribution strategy is a plan of action for selling rooms profitably through a range of sources. A mix of direct channels, such as hotel websites, and indirect channels such as online travel agents (OTAs), Global Distribution Systems (GDS), and wholesalers are commonly used.

The goal is to maximize consumer visibility to drive occupancy, target the right segment of travelers to ensure positive reviews, and maximize gross operating profit per available room (GOPPAR) to ensure profitability.

An efficient and reliable Online Hotel Distribution Services Software helps you sell more rooms through online hotel distribution channels, including OTAs, GDSs, and your brand website. 

Whether it's updating rates and inventory with multiple online travel agencies (OTAs), working with leading global distribution systems (GDSs), or selling more rooms through your hotel website, BookingXML will help you with a hotel online distribution channel management strategy.

 

Why is an Effective Hotel Distribution System Important?

 

 

To sell hotel rooms profitably online, you need a hotel distribution strategy that uses a variety of channels. Both direct and indirect distribution channels need to be managed online to maximize revenue and profits. Direct channels, such as a hotel’s website, and indirect channels, such as online travel agents (OTA’s), are both utilized.

BookingXML is a fully web-based integrated user-friendly hotel distribution system software that has end-to-end solutions for all the departments of hotels. With a user-friendly interface, our hotel distribution management software empowers your hotel to provide cloud-based customer-satisfactory services along with retaining a loyal customer base.

Using the latest technology, we provide regular enhancements and customization to all software systems. We offer globally recognized, high-quality products that meet every requirement of hotels and restaurants. 

Our offerings incorporate everything from Desktop and Cloud based Hotel Distribution Management Solutions to central reservations, Booking Engines, and Restaurant Management solutions.

BookingXML, our hotel distribution channel management software product, helps you manage your online distribution at a single location. With over 1500+ channels, we connect you with travelers all across the world that help achieve global distribution for hotel inventory.

Maximize your visibility on global and local OTAs to ensure you attract travelers no matter where they’re shopping. Our intuitive interface helps you manage availability, rates, and inventory without logging into any extranet.

With our deep knowledge of the Travel & Hospitality industry and technology expertise, we have developed the most comprehensive solutions for our clients, that have increased direct sales, simplified channel management, increased the flow of registered tourist arrivals and revenues, maintained superior service quality, and improved customer service with significant cost savings.

Boost your business using BookingXML’s dedicated hospitality software development solutions to deliver an unparalleled experience to your customers. Our hotel distribution software helps hotels to streamline their business processes, resulting in increased revenues, cost savings, and improved guest experience.

BookingXML offers hospitality technology solutions that deliver real-time business intelligence, rate shopping, channel management, online distribution, and booking capabilities.

Expand your online visibility and boost your revenue with the best hotel channel manager in the market. Connect to over 350 distribution channels including global and regional OTAs, wholesalers, Metasearch, GDS, tour operators, booking engines, etc.

Our Hotel Distribution Services Software helps hotels to streamline their business processes, resulting in increased revenues, cost savings, and improved guest experience.

With one of the largest global distribution systems (GDS) in the world, you can access more guests than you ever thought possible. Whether you are a hotel property, hotel chain, or aggregator, we offer solutions to help distribute and sell your content.

We present bookers with rich, accurate, and diverse hotel content while helping to make your properties stand out on the market and in front of customers.

We know that getting next to customers can be a huge challenge, given all the channels that your guests use to book. We make it easy for travel agents to quickly locate content in response to what travelers are looking for. And with standardized information across all points of sale and accurate, honest property descriptions, travelers know exactly what to expect on every booking.

BookingXML is an innovative SaaS solutions company powering distribution and channel management for over 191,000 hotels. Whether you’re a group of independent hotels, a hotel chain, or a travel distributor and seller, our hotel distribution strategy is tailored to inform your decisions, connect faster, and monitor your results in real-time. 

Our teams work with you to implement agile and intelligent distribution with integrated distribution channel management, CRS-level connectivity (Switch), business intelligence, and content management.

With the integration of a suitable hotel booking API, it becomes easy to attract more customers to your travel website. It is an excellent way to expand the customer base and attain a positive experience from the customers. 

To increase sales and retain customers, offering client satisfaction is of utmost importance. It is vital to understand that creating a lucrative holiday deal is a complicated job. With the best hotel API, you provide multiple options to customers and make their experience even more positive and satisfactory. 

BookingXML is a well-known travel tech company in the market. We deliver premium-quality software solutions associated with travel. Integrate our user-friendly and reliable Hotel API to offer an enhanced customer experience. Irrespective of the size of your business, you can choose our Hotel API. Partner with us today!

 

What are the Types of Hotel Distribution Channels?

 

The distribution landscape consists of both online and offline channels. Below we’ve described some of the most popular distribution channels in the hotel industry.

 

Online Travel Agencies

 

• OTA’s are websites where potential guests can search for accommodations, check prices, and book rooms. There are hundreds of OTAs, from the major ones like Booking.com or Expedia to the niche websites like BringFido (designed for guests seeking pet-friendly accommodations).

• To list on OTA’s, hotels pay commissions ranging between 15%-25%, from each booking. The bright side of selling on OTA is the ability to enter markets that would otherwise be harder to reach. 

• Despite their reach and convenience, there’s a love-and-hate relationship between OTA and hotels. This is mainly because OTA’s take high commissions for listing and selling hotel inventory. On the other hand, OTA’s give properties more exposure and make them easier to find. 

 

The Billboard Effect

 

• Did you know that up to 35% of direct hotel bookings result from travelers finding the property on a third-party website? 

• A significant number of customers will first find a hotel on a website like Expedia and then book directly through the hotel website. That’s the billboard effect – without which you would potentially need to spend more money on advertising and search engine optimization tactics to improve your page ranking on Google.

 

Direct Channel

 

• Direct channels include hotel websites, social media, emails, walk-ins, and phone bookings. You don’t need to pay any commission for direct bookings, but you do need to add the costs of maintaining a website and booking engine.

 

GDS

 

• A Global Distribution System is a network used by travel agencies for researching and booking flights, hotels, and cars for clients. Examples of GDSs are Amadeus or Sabre. Any hotel using a GDS will be connected to multiple travel agencies which will then refer guests.

 

Wholesalers

 

• A wholesaler is essentially a middleman between a hotel and an OTA or travel agency. They purchase rooms for specific dates in bulk at discounted rates, wrap them in a package, and sell them to the OTAs, travel agents, or tour operators.

 

Metasearch Engines

 

• In recent years metasearch engines like Google have become more critical to the hotel distribution landscape. A metasearch scans through OTAs and hotel websites and shows travelers' hotel rates on different channels for their chosen dates.

• As Google is one of the first places where travelers will hit the search button, it’s no wonder that the search giant now plays a key role in hotel bookings. What’s more, with the ability to list hotel booking links on Google for free, hotels can be more competitive versus OTAs and can increase their direct bookings.

• Embracing this growing metasearch trend could play a key role in your property’s distribution strategy. 

 

DMOs

 

• Destination Marketing Organizations are the organizations in charge of promoting a given city or country. Partnering with them usually includes the ability to feature hotel info on their website and social media as a preferred accommodation partner. 

 

How BookingXML's Hotel Distribution Management Systems Will Help Your Brand?

 

 

Without a doubt, apart from inventory distribution, you have to look after an ample of other operations like fetching bookings, room allocation, housekeeping, and more. And, with BookingXML, you have comprehensive hotel technology to deal with A-Z of your hotel operations.

 

Hotel Management Software

 

• Our online channel manager is seamlessly integrated with hotel management software. So whenever you make any rate or inventory updates in your hotel PMS, the software will recognize it and update the changes on all platforms instantly.

 

Hotel Booking Engine

 

• When you have a two-way integration between the hotel distribution system and the online booking engine, you can update rates and availability on your hotel website from one place. Thus, you don't have to put in extra effort at all.

 

Review Management Software

 

• BookingXML is integrated with our review management software - Critique. It brings reviews from all the channels in one place, so you can monitor and respond to them easily. Besides, you can even share those reviews with just one click.

 

500+ Software and Hardware Integrations

 

• Your entire inventory distribution is supported by a wide range of hardware and software integrations. Right from OTAs to payment gateways, from the revenue management systems to SMS gateways; we have covered each essential integration.

 

Features of BookingXML's Hotel Distribution Management System:

 
Fast Management: 

 

• Quickly view and adjust all channels in one place, rather than logging in and out of many different systems.

 

Reduce Mistakes: 

 

• Automation provides up-to-date availability, reducing human error and overbooking.

 

Take Control: 

 

• Operators are in control of which OTAs are selling rooms, and how many rooms are offered.

 

Boost Bookings: 

 

• Efficiently manage availability, rates, inventory, and restrictions across all your OTA channels so you can streamline management and increase conversion opportunities.

 

Maximize Sales: 

 

• Gain visibility on the world’s top booking sites and sell through your last available room on any OTA channel.

 

Easy Operations: 

 

• As more rooms sell, channels requiring higher commissions can be switched off automatically.

 

Increase Revenue: 

 

• BookingXML ensures rate parity across all sites on the internet. Properties of all sizes can maximize their online exposure and efficiently manage inventory.

 

Compete at a Higher Level: 

 

• Drive direct bookings via your hotel website, collect customer data, and offer pricing that is competitive so you can increase market share.

 

Save More: 

 

• Manage hotel inventory at any time without needing many different systems.

 

Mobility: 

 

• Since BookingXML operates on the cloud, our distribution management tool can be accessible on mobile devices, so you can manage and access global and local channels from anywhere.

 

Conclusion: 

 

The world-renowned hotel distribution systems provided by BookingXML have been developed considering the technological needs of today.

If you’re interested in building your hotel distribution management system, uncovering special software developers is extremely important. It’s surely the team of professional developers who are responsible for how the hotel distribution management system works.

Furthermore, BookingXML also provides software development services and has a team of developers experienced in delivering hotel management software. So, you’re always welcome to contact us if you require a word of advice.