The hotel industry has a significant online presence given that it’s turning into a critical sales channel. However, all hotel portals try nearly the same chances of getting travelers to book on their websites, meaning that the competition is cutthroat. The only way to stand out is through differentiation and service. In this sense, using technology in favor of the user experience (UX) will play a critical role in the industry, especially for hotels, in our upcoming report on the future and trends in the tourism industry.
Since travelers have moved online to find hotels, bringing all their consumer expectations and experiences with them, many OTAS are seeking guidance and answers in order to stay competitive and garner a greater number of direct bookings. Our team has gathered over the years that are proven to positively impact a hotel’s booking performance – almost all have to do with enhancing the user experience.
User experience (UX) design of a Travel website has a huge impact on how easy it is for you to book, and consequently, how likely it is to attract subsequent business. Our UX design helps take your website to the next level, ensuring customer engagement is optimised at every touch-point. It starts with an in-depth discovery phase, following which our team will build your new website with user experience in front of mind, delivering significant increases in conversion rates and ROI.
Hotel website is the best tool you have to increase bookings. And you don’t have to be a huge OTA to build a great site.