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Bookingxml is an international travel technology and travel software company and we serve travel companies from 100+ countries across four continents. Bookingxml platform is powered by 200+ suppliers across flight, hotels, car, sightseeing, vacations and other ground services.

What We Do

We partner with our clients to provide strong distribution capabilities - B2B/B2C / B2B2C travel technology, automate travel business process, powerful back office system, flexible content management system and feature a unique standardization element.

Why Us

Bookingxml develop and enable access to extensive range of travel suppliers which includes all GDS, LCCs, 600,000+ Hotels, 200,000 Activities, 50000+ Car rental locations, Crusies, Eurail, Bus, Insurance and tours and travel experiences worldwide.

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The World Together

One of the leading online booking engine providers EXCLUSIVELY for travel agencies. Our aim is to provide you with a fast and easy online access to the products your clients are asking for, wherever and whenever that may be.

How To Build an Online Learning Platform - Feature Analysis

BookingXML is the world's most popular online learning platform. Start creating your online learning site in minutes!




Are you looking for how to build an online learning platform? Learning Management System, a language-learning platform, an app for K-12, a solution for corporate training needs or just a cool original course. 

Custom el-earning development is the way for businesses who would like to build their own e-learning platform like an education marketplace. 

If you don’t know where to start when building an online learning platform, this guide from the learning company BookingXML International LLC would be the best place for it.


What is an Online Learning Platform?


An online learning platform is an information system that provides a safe learning environment where students can take online courses.

These online learning platforms are often called ‘online course marketplaces’ because they give learners the opportunity to search for and pay for online courses directly.

While some of these course marketplaces are used to feature online courses that you can create, the majority is more educational-based and strictly offers university-level education.


Choosing an Online Learning Platform


If you are willing to develop a learning system, you have two options here: creating a new system or customizing an existing system


Choose to develop a new system for eLearning if you prioritize:


  • Scalability - If you expect millions of users on your product, you can design the architecture and structure the code to ensure it is ready for the high load;

  • Few budget constraints - A completely new eLearning system is expensive and takes months to build.

  • Unique features - A project utilizing rare features (e.g. virtual reality or artificial intelligence) should likely be developed from scratch;


Customizing an existing Learning Platform is right for you if you have:


  • Lower scalability requirements - The LMS would have features that are excessive for your product. This tends to make customized solutions more “heavy” and harder to scale than their turnkey counterparts;

  • Limited budget - Existing LMS’ already have most (if not all) of the functionality a learner and instructor might need. This helps cash-strapped startups save money on development.

  • Unique process - An eLearning project which differs from the competitors primarily by teaching methods would be easier to implement by customizing an existing solution;


Either way, the circle of the e-learning Software Development process will look pretty much the same and will include the following:


  • Requirements analysis - Preparing a detailed specification takes a lot of time. But there should be at least a set of basic requirements so the team knows what they need to build.

  • Design - Organize and draw the visuals for your product.

  • Implementation - The stage where the programming work is done.

  • Testing - It is needed to make sure everything works as it should.

  • Evolution - After the product goes live, it’s time to listen to the feedback and add new features.


Features to Amplify Your Existing Online Learning Platform




Customers’ demands for online education are instantly growing. Insufficient experiences can lead to interruption of studies, platform abandonments, and low ratings.

To stay on the safe side, it’s essential to keep the platform’s functionality up to date, and in full compliance with the expectations of a modern learner, such as:

Mobile Learning


If your project does not have a mobile app yet, it’s time to consider developing one. We are living in a mobile-first world. 


Mobile learning platforms often include the following functionality:


  • Push notifications

  • Gamification

  • Multimedia content support

  • Offline learning

  • In-app networking

  • Progress synchronization


Virtual Classrooms


Many courses are missing in-person communication; video-on-demand courses are unable to fulfill this psychological need of a human being. These are online spaces that share some offline classroom features and ensure the possibility of connection for the distance learning participants.

In real-time, students can voice their answers and questions, and interact with teachers and fellow students.


Virtual classrooms often include the following functionality:


  • Video conferencing

  • Sub-chats

  • Video recording

  • Digital whiteboards

  • Messaging

  • Participation controls


Adaptive Learning


Adaptive learning is often considered as the future of employee training, since the learning paths are unique for each student. Courses are built to provide just-in-time feedback, pathways, and resources.


Adaptive learning often includes the following functionality:


  • Adaptive content

  • Instant analytics

  • Advanced online assessment


Marketing Strategy For An Online Learning Platform 


You know how they say: build it, and they will come… to your competitors, who have invested in promotion. To achieve success, make sure people will hear about you.


There are several major options for marketing your learning product:




  • Ads


It includes contextual advertising on search engines, banners and promotion blocks on social media. There are tons of available tools and the costs are reasonable. 


  • Content marketing


Making useful content and promoting it demonstrates your expertise and helps you rank higher on search engines. A blog of an e-learning company, for example, might have advice about teaching/learning methods, research, stats and more. Don’t limit yourself to text - videos and infographics are also quite popular.


  • Social media marketing


Choose the social network(s) where your prospective clients gather and build a community around the product. Besides attracting new customers, social media can help track what people want and gather feedback.


  • Online Learning Monetization Strategy


As for monetization, there are many ways of earning money with the help of ready products in e-Learning, including:


  • Commission


This model suits the marketplace. If a learner pays a tutor or a course vendor through your system, you can take a cut of the transaction.


  • Paid lessons


The whole course could be a product that the users can buy and access at will. Having a free trial version showing off your advantages will be useful to bringing learners.


  • Freemium


The product is free but has one or more paid versions offering extra benefits: no ads, personalization, priority service and more.


  • Subscription


This model is similar to the first one but offers user’s temporary access to the product for certain payment.


  • Ads


If you’re e-learning app has a free version, it can bring revenue through ads. The tricky part is finding the balance between earnings and user satisfaction. Nothing irritates a user more than nagging ads everywhere.

Wrapping Up:


At BookingXML, we know how to deliver growth and turn your ideas into a game-changing reality. We explained how to build a custom online learning platform from scratch and how to amplify an existing project so that it meets the expectations of all those involved.

If you want an exact estimate for your eLearning platform or website development project and to create a solution that fits your requirements and budget, feel free to contact us for a quote or book a demo on our LMS.

Revolutionizing Online travel

  • Multiple Sales Channels - B2C, B2B, B2B2C, B2B2B, Call Center, Front Desk
  • Low cost of ownership
  • Online Booking Engine - Flight,Hotel,Holiday Package,Car,Sightseeing and Transfers
  • GDS, XML & Travel API Integration
  • Complete booking management system
  • Comprehensive reporting module
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Every project we take on starts with the aim of being our 'best yet', so you can be assured that our attention to detail and high quality work is present in every job we craft. We want our customers to be as excited and proud of the end product as we are, and we strive towards that goal every day.

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Reasons to work with Bookingxml?

  • Most affordable online reservation system.
  • Market proven end to end solution on cloud.
  • Unique B2B and Back office module.
  • Enhanced reservation flow, affiliates network, sales and analytics tools.
  • Comprehensive booking management tools
  • Multi languages and currencies in the booking engine
  • Real time inventory

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